Additional Images
Nike’s activation booth at ComplexCon
https://www.youtube.com/watch?v=o1uSuMYHHyM
Interchangeable shoelaces from the Nike and Off-White collaboration
Nike’s retail store in Soho, New York City
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References
Adam, Hajo, and Adam D. Galinsky. “Enclothed Cognition,” Journal of Experimental Social Psychology, vol. 48, no. 4 2012, pp.918-925.
Barthes, Roland. The Fashion System. University of California Press, 1990.
Barnard, Malcolm. Fashion as Communication. Routledge, 2002.
Conway, Michael. “You Can Make Any Sneakers Look Like the Virgil Abloh x Nike ‘The Ten’ Collab With These Laces.” Footwear News, http://footwearnews.com/2017/focus/athletic-outdoor/virgil-abloh-nike-the-ten-sneakers-laces-455259/. Accessed 24 Feb. 2018.
Cova, Bernard, et al. Consumer Tribes. Butterworth-Heinemann, 2007.
“First Look: Inside Nike Soho.” Nike, 9 Nov. 2016, https://news.nike.com/news/nike-soho-first-look.
Goffman, Erving. The Presentation of Self in Everyday Life. Penguin, 1990.
Gruen, Thomas W., et al. “eWOM: The Impact of Customer-to-Customer Online Know-How Exchange on Customer Value and Loyalty.” Journal of Business Research, vol. 59, no. 4, Elsevier, Apr. 2006, pp. 449–56, doi:10.1016/J.JBUSRES.2005.10.004.
Merleau-Ponty, Maurice, and Donalt A. Landes. Phenomenology of Perception. Routledge, 2014.
“Nike’s ComplexCon Booth Encouraged Creative Expression” Youtube, uploaded by Complex New, 6 Nov 2017, https://www.youtube.com/watch?v=o1uSuMYHHyM.
Prahalad, C. K., and Venkat Ramaswamy. “Co-Creation Experiences: The Next Practice in Value Creation.” Journal of Interactive Marketing, vol. 18, no. 3, 2004, pp. 5-14.
Solis, Brian. What’s the Future of Business?: Changing the Way Businesses Create Experiences. John Wiley & Sons, 2013.
Theng So, Jing, Andrew Grant Parsons, and Sheau-Fen Yap. “Corporate Branding, Emotional Attachment and Brand Loyalty: The Case of Luxury Fashion Branding.” Journal of Fashion Marketing and Management: An International Journal, vol. 17, no. 4, 2013, pp. 403-423.
Music Citations
Karud, Joakim. “That Day.” Youtube, uploaded by AudioLibrary, 21 July 2016, https://www.youtube.com/watch?v=YDT00lBAG2g&list=RDtnV_PH26SVU&index=9.
—- “By The Croft.” Youtube, uploaded by AudioLibrary, 18 Sept 2016, https://www.youtube.com/watch?v=tnV_PH26SVU.
