Revealing Nike’s Branding Secrets: How They Manipulate Us


Additional Images

Nike’s activation booth at ComplexCon


Interchangeable shoelaces from the Nike and Off-White collaboration

The Nike and Off-White Blazer Mids next to the interchangeable laces. Source:
Edward’s Nike and Off-White Prestos with green and white laces. Source: Edward Vuong


Nike’s retail store in Soho, New York City

The exterior of the Nike store in Soho, New York City. Source:
Testing Nike shoes in the store’s mini basketball court. Source:




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Music Citations

Karud, Joakim. “That Day.” Youtube, uploaded by AudioLibrary, 21 July 2016,

—- “By The Croft.” Youtube, uploaded by AudioLibrary, 18 Sept 2016,


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